CHESTERTON CUSTOMSEAL
Developing whitepapers and feature articles to engage B2B customers across several key industries
​Chesterton Customseal is a joint venture between A.W. Chesterton Company and Customseal Australia. Based in Perth, Western Australia, the company specialises in high-performance elastomeric polymer seals for hydraulic, pneumatic, and rotary equipment.
For several years, I’ve developed a number of whitepapers and feature articles about products and topic of interest to its customer base. These industries include manufacturing, mining, water and wastewater, food and beverage, hydropower and more.
The content can at times become quite technical. My role is to make the content as engaging as possible for an audience that includes people from both technical and non-technical backgrounds. I help to simplify the complex down into everyday language so that the content is inclusive of others, while not distancing a technical audience.
