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Creating a cohesive online narrative

A large Australian ASX-listed agribusiness invited me to help to bring the story of its history, diverse business units and future momentum together for its new website structure. With nine sites and more than 100 webpages, the project involved interviewing key stakeholders around the world and developing a clear, concise and collective narrative.


The total project was delivered within five months, working alongside a core in-house project team, and received kudos from the senior leadership team once it went live in February 2021.

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