COPYWRITING
When it comes to the written word, I find the wielded pen is still mightier than the AI sword. ​​​When you need every word to make its mark, get in touch!
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Types of content I develop, include:
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Brand or sponsored content
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Blog posts
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Email campaigns
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Media materials (Press release)
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Whitepapers / Brochures
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Case studies
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Award entries
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Social content
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Speeches
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B2B and B2C content
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Feature articles.
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Explore some of my written work in more detail.
WEBSITE CONTENT
From developing a simple landing page or a site for small businesses, to a complex networks of websites, I can help clear away the clutter.
I am often asked to:​​​
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Develop a site from scratch
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Refresh and uplift existing content
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Refine content to reach and engage target audiences
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Simplify complex ideas
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Adapt medical, scientific, technical and technology content for general understanding.
​I've developed websites big and small for companies including; HMRI, Lung Foundation Australia, Northern NSW Football and one of Australia's largest agribusinesses.
OTHER SERVICES
I do provide other services that draw on my years of experience with video production, PR/communications and digital marketing.
These include:
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Video ideation
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Video scripts and script uplifts
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Infographics
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Brand positioning and tone of voice
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Communications strategy
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Content strategy
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PR counsel
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PR/Comms project management
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Agency new business support
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Workshops and training packages. ​​
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​I also work with the University of Newcastle as a casual academic and communications trainer.
WHO I WORK WITH
Since 2000, I’ve worked with various clients across different fields. With their brand image and customers in mind, I work with each of them to understand exactly what they need.
SMALL BUSINESSES
You've worked hard to set up your business, so it's important your brand works just as hard. I can help review your overall approach to brand messaging and build content that creates stronger connections with your customers.
Brand Tone of Voice
Website Content
Comms & Marketing Materials
PR, MARKETING &
CONTENT AGENCIES
If it's not complex client projects with many moving pieces, it's a new business pitch you don't have time for. With extensive new biz and agency experience, I can help with the details so you can focus on your clients.
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New Business/Project Management
Media Materials
Copywriting & Content
CONSUMER & CORPORATE BRANDS
Need a capable, smart operator to manage a project and work with your team and stakeholders? I am quick to pick up new systems, and have worked in corporate, consumer brand, government, health and international settings.
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Website Content
Comms or Content Projects
B2B or B2C Collateral
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25+ YEARS EXPERIENCE WORKING WITH BRANDS
CONSUMER BRANDS
Adobe
BlackBerry
EA
eBay
Flora
Frisian Flag
HTC
Intel
Lenovo
Liebeskind
Maybelline
Moet & Chandon
Nike
PayPal
Philips
Potato Head Group
Saintly Hard Seltzer
SevenZeroEight Gin
Socialbakers
Sydney Opera House
Telstra
Trend Micro
Wuling Motors
YouTube ​​
TRAVEL & HOSPITALITY BRANDS
Accor
Accor Plus
Carlson Wagonlit Travel
Dubai Tourism
Emirates
Fairmont
Far East Hospitality
Hilton HHonors
Marriott
Singapore Airlines
Singapore Tourism Board
Starwood
The Fork AU
Tourism New Zealand
CORPORATE BRANDS
Bain & Co
Bayer
BT
Canon
CDA Health
Children's Tumour Foundation of Australia
CommBank
Culture Amp
D-Link
Fairfax Digital
GE
GrainCorp
GSK
Habitat for Humanity
Horizon Science
Hunter Medical Research Institute (HMRI)
HP
IAG
Living Steel
Lockheed Martin
Logicalis Australia
Lung Foundation Australia
Macular Disease Foundation Australia
MasterCard
Microsoft
Mirvac
Newcastle Permanent
Objective Corporation
Road Safety Education
Roche
Salesforce
Saxon Agriculture
Simplus
Swinburne University
Symantec
University of Melbourne
University of Newcastle
Westpac
World Bank
GOVERNMENT BRANDS
City of Sydney
Destination NSW
NSW Health Infrastructure
NSW TrainLink
Sydney Olympic Park Authority
Open Government Partnership
Pertamina
Royal Singapore Air Force
Sydney Water
Vivid Sydney
AGENCY EXPERIENCE
Archetype (was Bite Communications)
Buzzgroup
Edelman
Enigma
H+K Strategies
Mahlab
N2N Communications
OPF Consulting
StreamingHouse
Solv'd Agency
Storyation
Toybox
Weber Shandwick
WE Communication
Zeno