Developing new business and media materials for a busy agency
Buzz Group is a leading celebrity talent and brand communications agency based in Sydney. With an impressive array of clients including Tourism Australia, Rekorderlig Cider, Endeavour Brewing Company and a host of celebrities on their books, Buzz Group needed an extra hand during a busy period.
I took the lead on a new business pitch for a US brand, working with their designer to craft RFP and pitch documents. With most clients coming from strong word-of-mouth, they wanted to tap into my senior RFP experience to win more business.
Feedback from the pitch, was that one piece of prose in particular early on in the presentation deck really captured the client brand well, and helped to set the rest of the presentation up for success.
I also develop media materials, press releases, backgrounders and other copy to support the business during peak periods.