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Refreshing content and the corporate story for the home of football in Northern NSW.

Northern NSW Football (NNSWF) is the peak body for community and professional football in Northern NSW. The marketing team were updating the NNSWF website into a new and easier-to-use content management system. This represented a great opportunity for the organisation to update its story and provide more value to its members.

After being let down by a previous content creator, they turned to me to get the job done within a tight timeframe. Working alongside their marketing team through digital channels and online page development resources, I set about learning as much as I could about the organisation, and revising the story that was on the previous site. 

Tapping into the core values, vision and strategy of the organisation, I rewrote the content to be accessible, with a warm tone and have its values and vision naturally integrated throughout the copy. 

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