UNIVERSITY OF NEWCASTLE
Redesigning the 2021 International Student Prospectus
A prospectus for a University brings information about degrees, faculties, services and key points of difference together and is a crucial document for potential students.
I redesigned the 100-page 2021 international prospectus from the ground up, designing sections around the student experience and telling more of the story from the student perspective. This involved researching, interviewing and developing international copy for the full range of services provided by the University. Working with a team, we managed more than 60 stakeholders to approve the final version.
My experience living and working internationally helped to shape the content so that it could be easily translated and understood by students, parents and education agents, who may have limited proficiency in English.
Early feedback from the faculties and the University's global team were highly positive about the new direction for their flagship source of information.